Subaru Discount Prices Difference: Honest Approach
In the automotive world, it’s common for manufacturers to lure customers by overpricing their vehicles and then playing luring mind games by offering “fire sale” rebates. Subaru takes a different approach. The “honest approach”, prioritizes the long-term value of their vehicles over short-term sales tactics. This philosophy is rooted in their commitment to preserving every Subaru’s integrity and resale value on the road.
Avoiding Overproduction and Rental Fleet Sales
One of the key reasons Subaru discount prices doesn’t rely on “fire sale” rebates is their aversion to overproduction and rental fleet sales. They price the vehicle correctly from the start, and they maintain the pricing level by not overproducing. This protects your investment.
There are a lot of car companies that are ego-driven by production numbers. Often, their production numbers are not based upon the car being a great car that everybody wants to buy. Their production does not match what the market demands because they are producing a vehicle that is not competitive. Simply stated, it’s just not that good. By carefully managing production levels, Subaru ensures that their vehicles remain in high demand. Thus, eliminating the need for excessive rebates which destroy the brand and your investment.
Subaru Avoids Massive Rental Fleet Sales
Furthermore, Subaru avoids selling their vehicles to rental fleets, a common practice among other manufacturers. According to Buddy Blichfeldt from Quality Subaru in Wallingford, “in order for many car manufacturers to keep their manufacturing plants running at full capacity they need to unload all their excess inventory into rental fleets.”
“Well, what do you think is going to happen when those rental fleets need to dispose of their cars? They sell their massive fleets of rental cars at wholesale auto auctions. This flood of vehicles sold at auction lowers the re-sale value and it kills the value of your investment.” By steering clear of rental fleet sales, Subaru safeguards the resale value of their vehicles, ensuring that their customers’ investments are protected.
Subaru’s pricing strategy, along with the brand’s reputation for quality and reliability, helps maintain strong resale values for their vehicles, making them a wise investment for buyers.
Preserving Resale Value and Customer Loyalty
The Subaru discount prices strategy is deeply rooted in their commitment to customer satisfaction and loyalty. “The best way for car manufacturers to keep loyal customers is having designed and built the vehicle correctly from the start. Then price it correctly from the start without massive “gimmicky” rebates that destroy the resale value.” By maintaining consistent pricing and avoiding “fire sale” rebates, Subaru ensures that their vehicles retain their value over time, fostering long-term customer loyalty.
Subaru discount prices sets them apart from the crowd, prioritizing quality and long-term value over short-term sales tactics. By avoiding overproduction, rental fleet sales, and steep discounts, Subaru ensures that every vehicle they produce retains its integrity and resale value, fostering customer loyalty and satisfaction for years to come.
FAQ
Why doesn’t Subaru offer “fire sale” rebates like other brands?
Subaru avoids “fire sale” rebates to protect the resale value and integrity of their vehicles, ensuring customer satisfaction and loyalty in the long run.
How does careful production affect Subaru discount price strategy?
Subaru carefully manages production levels to avoid overproduction, which can lead to excessive discounts and devaluation of their vehicles.
Why does Subaru’s discount prices strategy avoid selling to rental fleets?
Rental fleet sales often result in a glut of used vehicles flooding the market, negatively impacting resale values for existing owners.
How does Subaru’s pricing strategy foster customer loyalty?
By maintaining consistent pricing and avoiding steep discounts, Subaru ensures that their vehicles retain value, encouraging long-term customer loyalty.
Are there any downsides to Subaru’s pricing approach?
None. Subaru’s strategy preserves resale value, making their vehicles easy to buy because there are no fluctuating rebates which cause confusion for the consumer.
