Subaru New England Sales
Subaru has established an impressive presence in the New England auto market, particularly in states like Connecticut where it ranks as the second best-selling brand. The automaker’s success in the Northeast has been so remarkable that if Subaru sold vehicles at the same rate nationwide as it does in New England, it would be the number-one brand across the country. Let’s explore the factors behind Subaru’s regional dominance and its potential for nationwide leadership.
Subaru’s Commitment to the New England Market
Since obtaining the Subaru franchise in 1996, Quality Subaru in Wallingford, CT has witnessed firsthand the brand’s dedication to the unique needs of New England drivers. Buddy Blichfeldt from Quality Subaru explains:
“Subaru knew that the vehicle would be used to go on ski trips and for doctors and nurses to get to the hospital no matter what the weather was. So we knew this was a vehicle meant for New England, meant for Connecticut, meant for cold winters, and just meant for comfort and safety.”
This commitment is evident in Subaru’s decision to make all its vehicles all-wheel drive starting in 1996, tailoring them for the Northeast’s challenging driving conditions.
Market Dominance in the New England States
Subaru’s efforts have paid off, with the brand achieving top sales positions in several New England states:
- Connecticut: Subaru is the 2nd best-selling vehicle brand
- Vermont: Subaru is the #1 brand, outselling Toyota and Honda
- Subaru has an 8.58% market share in New England as of 2022
Blichfeldt notes, “Subaru in Connecticut is the second largest brand for vehicles in its segment. I mean, it’s like everyone is driving a Subaru, and for a good reason.”
Potential for Nationwide Leadership
Subaru’s success in New England suggests that the brand has the potential to become a nationwide leader.
Blichfeldt explains, “If Subaru’s national sales rate matched what we see in New England and the mountain states, we would be the number one brand in the country. The loyalty to Subaru in this part of the country is remarkable.”
Blichfeldt went on to say “Subaru has captured nearly 9% market share in states like Maine, compared to just 2.5% nationally. If that success could be replicated in major markets like California and Florida where Subaru is still growing, we would easily become America’s top-selling brand.”
In 2022, Subaru was the 9th best-selling brand in the U.S. with 556,581 vehicles sold. If Subaru can replicate its Northeast success in other regions, it has a clear path to the top of the nationwide sales charts.
Factors Driving Subaru’s Success
Several key factors contribute to Subaru’s strong position in New England and its potential for broader success:
- All-wheel drive vehicles well-suited for Northeast driving conditions
- Comfortable, spacious, and safe vehicle designs
- Innovative features like the Subaru Starlink infotainment system
- Strong customer loyalty, with many buyers still driving Subarus purchased 25+ years ago
Conclusion
Subaru’s dominance in New England states like Connecticut showcases the brand’s ability to cater to the specific needs of regional drivers. With a strong lineup of all-wheel drive vehicles, a focus on comfort, safety, and innovation, and a loyal customer base, Subaru is well-positioned to translate its Northeast success into nationwide leadership. As more Americans discover the qualities that have made Subaru a top choice in New England, the brand’s market share is poised for continued growth.
What is Subaru’s market share in New England?
As of 2022, Subaru had an 8.58% market share in New England.
How does Subaru rank in Connecticut vehicle sales?
Subaru is the 2nd best-selling vehicle brand in Connecticut.
What Subaru features are well-suited for New England drivers?
Subaru offers standard all-wheel drive, comfortable interiors, and advanced safety features that are ideal for New England driving conditions.
How long do Subaru vehicles typically last?
Many Quality Subaru customers are still driving their original Subarus purchased over 25 years ago.
Could Subaru become the top-selling brand nationwide?
If Subaru sold vehicles at the same rate nationwide as it does in New England, it would be the number-one brand in the United States.
