Subaru New England Features
Since obtaining the Subaru franchise in 1996, Quality Subaru in Wallingford, CT has witnessed firsthand the brand’s dedication to the unique needs of New England drivers. Subaru’s commitment to the region is evident in its decision to make all vehicles all-wheel drive starting in 1996 and in the evolution of its heated features over the years.
Subaru’s All-Wheel Drive Commitment
In 1996, Subaru made a bold move by deciding to equip all of its vehicles with all-wheel drive as standard. “Subaru knew that the vehicle would be used to go on ski trips and for doctors and nurses to get to the hospital no matter what the weather was,” explains Buddy Blichfeldt from Quality Subaru. “So we knew this was a vehicle meant for New England, meant for Connecticut, meant for cold winters, and just meant for comfort and safety.”
This decision underpinned Subaru’s commitment to providing vehicles that could handle the Northeast’s challenging driving conditions. Today, all-wheel drive models account for 98% of Subaru’s global sales.
The Evolution of Subaru’s Heated Features
Subaru’s dedication to New England drivers extends beyond the all-wheel drive to its lineup of heated features. In the early days, heated seats were a standout amenity. “Back then, very few cars had that,” notes Blichfeldt.
Over the years, Subaru has continued to innovate with its heated offerings:
- Multi-level heated seats for customized warmth
- Heated steering wheels for the ultimate winter luxury
- Heated rear seats in select models for family comfort
- Remote start with climate control via the Subaru Starlink app
“With your app, you can actually now even remotely start your car. So you can have a vehicle that would be warm in the winter and cool in the summer,” explains Blichfeldt.
Subaru’s Dominant New England Position
Subaru’s commitment to providing vehicles perfectly suited for New England has paid off. The brand is the 2nd best-selling vehicle brand in Connecticut and has an 8.58% market share in New England as of 2022. Popular SUV models like the Forester, Crosstrek, Outback, Ascent and Solterra have been a big part of this success.
“If Subaru sold throughout the nation the way they sell in the mountain states of our country in New England, we’d actually be the number one brand in the United States,” says Blichfeldt.
Conclusion
From its early adoption of all-wheel drive to its ever-evolving lineup of heated features, Subaru has demonstrated an unwavering commitment to providing vehicles perfectly tailored for New England winters. This dedication has earned the brand a fiercely loyal following and a dominant market position in the region, with the potential for nationwide leadership.
FAQ
When did Subaru start offering all-wheel drive as standard?
Subaru made the decision to equip all of its vehicles with standard all-wheel drive starting in 1996.
What heated features does Subaru offer?
Subaru offers multi-level heated seats, heated steering wheels, heated rear seats in some models, and remote start with climate control via the Subaru Starlink app.
How do Subaru’s heated seats work?
Subaru’s heated seats use heating elements under the cushion and backrest that warm up when activated. Most models offer multiple heat settings for customized comfort.
Can you remotely start a Subaru to pre-warm it in the winter?
Yes, with the Subaru Starlink app and an active subscription, you can remotely start your Subaru and set the climate control to pre-warm the vehicle before getting in.
What is Subaru’s market position in New England?
Subaru is the 2nd best-selling vehicle brand in Connecticut and has an 8.58% market share in New England as of 2022. The brand’s success in the region suggests it could be the top brand nationwide if it sold at the same rate across the country.
