The Pricing Trap That Erodes Resale Value
For Connecticut car buyers, few factors are as important as getting a vehicle that will retain its value over time. But as Buddy Blichfeldt, Operations Manager at Quality Subaru in Wallingford explains, many manufacturers undermine that goal through pricing tactics that artificially inflate sticker prices and rely heavily on discounts and rebates. Read on to discover how Subaru pricing protects resale value.
“Other manufacturers mismanage their vehicle production. They get on a terrible cycle of producing too many cars which leads them to put huge rebates on their cars. When supply gets reduced, they take away rebates and then they overproduce cars again and then they put on huge rebates again. It really leads to erratic pricing which destroys resale value and consumer confidence in the brand. “
The result? Constant price fluctuations that make buyers question the true value of the vehicle and erode confidence in their purchase.
“It makes people really leery as to what’s the real value of this car. So, imagine purchasing a car and then next month there is a new large rebate. You wouldn’t feel very good about your purchase decision. You think to yourself, ‘that’s not fair.’ You lose trust in the company you just gave your money to.”
The Overproduction Trap That Floods the Market
But the pricing games don’t stop there. Blichfeldt also calls out manufacturers that overproduce vehicles beyond market demand, creating an excess supply that gets dumped into rental car fleets.
“They don’t produce to market demand; they produce to what their factories can pump out. And when they have all of this extra product, where does it go? It goes to all of these rental car agencies.”
Once those rental vehicles complete their service life cycle, they get sent to auction – flooding the market with a glut of used vehicles that directly compete with owners looking to trade in or sell their personal cars.
“And now, unfortunately, for the person who owns their vehicle and they want to trade in their car, they’re competing with all of these cars that are now on the market from rental car agencies. It kills the resale value, kills the value of the brand. Subaru pricing protects resale value and so does their careful production.”
Subaru Pricing Protects Resale Value: Market-Based Pricing Approach
In stark contrast to these pricing traps, Subaru takes an honest, sustainable approach by aligning their production with true market demand and pricing vehicles competitively from the start – no inflated MSRPs required.
“Subaru maintains really, really honest pricing. They produce the number of vehicles to exactly what the market demands. And it really maintains the value of the brand, which then maintains the vehicle’s high resale value.”
By avoiding overproduction and “fire sale” rebates, Subaru pricing protects resale values because that give Connecticut buyers confidence they’re getting a smart investment.
“When you start with correct pricing from the start, you’re going to maintain resale value because people have confidence to know that they’re paying the right amount of money for the vehicle. Subaru pricing protects resale value because its honest. “
The Confidence of a Wise Purchase
But beyond just the financial advantages of strong resale value, Subaru’s consistent pricing strategy also delivers an invaluable psychological payoff – the rewarding feeling of making a wise purchase decision.
“You want to feel that you made a good decision. You feel smart. And what a better feeling than after you buy something and you say, ‘Wow, I bought a vehicle that holds its value, is fun to drive, and safe for my family. I couldn’t have bought a better vehicle.'”
With no nagging doubts about overpaying or getting a bad deal, Connecticut Subaru owners can drive away with the confidence that they truly maximized their investment – a feeling reinforced by the brand’s sustained market demand.
“I bought the vehicle that I love. And clearly everyone else loves it too, because its resale value is so high. It’s in such demand.”
The Quality Subaru Pricing Advantage
Of course, the proof is in the pricing at Quality Subaru of Wallingford. Thanks to their commitment to Subaru’s honest, market-based approach, you can purchase your next vehicle with peace of mind – no gimmicks, no inflated sticker prices, and no “fire sale” rebates that signal trouble for the resale value and overall demand for the vehicle.
Just a smart investment in a quality vehicle engineered to retain its value and your enjoyment for years to come. It’s the Quality Subaru way of doing business – and the key to unlocking maximum returns on your automotive investment in Connecticut. Subaru pricing protects resale value puts your interests ahead of corporate greed to overproduce.
With their honest, market-based pricing strategy, Subaru avoids the pricing traps that undermine resale values and erode buyer confidence. By aligning production with demand and pricing competitively from the start, Subaru owners can purchase with peace of mind – secure in the knowledge that they’re getting a smart investment engineered to retain its value and appeal for years to come. Experience the difference of consistent pricing that protects your automotive investment by choosing Quality Subaru in Connecticut.
FAQ
How do heavy discounts and rebates undermine a vehicle’s resale value?
They signal an overpriced or overproduced vehicle that the manufacturer is struggling to sell at the listed MSRP, eroding perceived market value.
Why is overproduction an issue for resale values?
It creates an excess supply of vehicles that gets dumped into rental fleets, flooding the used market when those cars go to auction and compete with owner trade-ins.
How does Subaru’s pricing strategy protect resale value?
By aligning production with true market demand and pricing vehicles competitively from the start with no inflated MSRPs or “fire sale” rebates required.
What are the benefits of purchasing a vehicle with strong resale value?
You can recover more of your initial investment when it comes time to sell or trade-in, while enjoying the confidence of making a wise purchase decision.
Where can I purchase a Subaru in Connecticut with honest, consistent pricing?
Visit Quality Subaru in Wallingford to experience their commitment to market-based pricing strategy that gives you the best deal and protects your long-term investment.
